Going bananas for fair trade
Shared Interest staff and volunteers got involved in a range of
activities to promote Fairtrade Fortnight, which concluded on 9
March, this year.
This year Fairtrade Fortnight marked the launch of a unique
campaign that aimed to transform the banana industry to ensure
those at the sharp end of the supply chain, the millions of
struggling banana farmers and workers, get a fair deal.
Shared Interest staff and ambassadors were involved in over 30
events during the fortnight, including a bake-off, banana run and a
range of stalls and fairs to promote fair trade and support the
Fairtrade Foundation campaign to Make Bananas Fair.
The team started off on February 28 with a fair trade banana
bake-off held in our Newcastle office. Eight members of staff took
part in the competition to take away the prize for the best recipe.
Four independent judges tasted and marked the recipes and awarded
the winning three recipes with a deserving medal and
"The baking day was a huge success, lots of staff got involved
and baked a range of delicious treats.
"Fairtrade Fortnight is an important event in our calendar and
it was fantastic to celebrate it in this way. Our members'
investments help to support a number of banana farmers in the
developing world get a fair wage."
Patricia Alexander, Shared Interest Managing Director
Next on the agenda for the team was the banana run on March 8.
Marketing and Communications Officer, Laura Carrick, dressed as a
fair trade banana to join Newcastle Parkrun regulars to promote the
campaign. Several other staff members were on hand to give
out Cafe Direct tea bags to the deserving participants and
Laura said: "I really enjoy the Parkrun and I've just started a
new position with Shared Interest Society. It seemed a good
opportunity to let people know that it is Fairtrade Fortnight and
that they can open an ethical account with a small amount of money,
knowing they are helping secure the livelihoods of farmers in
As well as getting involved in the range of challenges we set
out, our ambassadors worked tirelessly throughout the fortnight
attending in total over 30 events across the country.
The events ranged from a Family Fairtrade Ceilidh at
Sunderland Minster to a Fairtrade quiz & supper in Wheatley.
Other events included a stall at Ealing Fairtrade pop up shop,
Fairtrade anniversary celebrations in Leeds and a number of talks
to a range of fair trade groups. Take a look at what we did on our
Fairtrade Fortnight pages.