Going bananas for fair trade

Shared Interest staff and volunteers got involved in a range of activities to promote Fairtrade Fortnight, which concluded on 9 March, this year.


This year Fairtrade Fortnight marked the launch of a unique campaign that aimed to transform the banana industry to ensure those at the sharp end of the supply chain, the millions of struggling banana farmers and workers, get a fair deal.


Shared Interest staff and ambassadors were involved in over 30 events during the fortnight, including a bake-off, banana run and a range of stalls and fairs to promote fair trade and support the Fairtrade Foundation campaign to Make Bananas Fair.


The team started off on February 28 with a fair trade banana bake-off held in our Newcastle office. Eight members of staff took part in the competition to take away the prize for the best recipe. Four independent judges tasted and marked the recipes and awarded the winning three recipes with a deserving medal and certificate.


"The baking day was a huge success, lots of staff got involved and baked a range of delicious treats.

"Fairtrade Fortnight is an important event in our calendar and it was fantastic to celebrate it in this way. Our members' investments help to support a number of banana farmers in the developing world get a fair wage." 

Patricia Alexander, Shared Interest Managing Director


Next on the agenda for the team was the banana run on March 8. Marketing and Communications Officer, Laura Carrick, dressed as a fair trade banana to join Newcastle Parkrun regulars to promote the campaign.  Several other staff members were on hand to give out Cafe Direct tea bags to the deserving participants and spectators.


Laura said: "I really enjoy the Parkrun and I've just started a new position with Shared Interest Society. It seemed a good opportunity to let people know that it is Fairtrade Fortnight and that they can open an ethical account with a small amount of money, knowing they are helping secure the livelihoods of farmers in developing countries."


As well as getting involved in the range of challenges we set out, our ambassadors worked tirelessly throughout the fortnight attending in total over 30 events across the country.


The events ranged from a Family Fairtrade Ceilidh at Sunderland Minster to a Fairtrade quiz & supper in Wheatley. Other events included a stall at Ealing Fairtrade pop up shop, Fairtrade anniversary celebrations in Leeds and a number of talks to a range of fair trade groups. Take a look at what we did on our Fairtrade Fortnight pages.