Aim 2

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Our investors, donors and volunteers

In total, there are 11,509 individuals named on Share Accounts. Our membership demographic remains consistent; the average age of a member remains at 63 and the average length of time a member holds a Share Account is 14 years.

Our communication

We use a range of communication channels to engage with volunteers, current and potential investors and other key stakeholders. Our aim is to first build awareness of our activities, and then establish credibility and trust.

Our resources

Our aim is to build loyalty in Shared Interest and we are very proud of the retention level of members. We have a suite of materials to introduce Shared Interest to a new audience and also explain to members how their investment is making a difference.

Valuing our volunteers

Volunteers play an integral role in promoting Shared Interest here in the UK, sharing their desire to see a fairer world for fair trade producers; they enable us to raise awareness and support for our work to achieve this.

Our partnerships

Across Shared Interest we build and maintain partnerships with various organisations and networks to support our shared goals.