The final aim of our communications strategy is to build loyalty in Shared Interest and we are very proud of the retention level of members. We have a suite of materials to introduce Shared Interest to a new audience and also explain to members how their investment is making a difference.
We created a Children’s Annual Review for the first time in 2016. Until this point, we had no specific publication designed to reach a younger audience. This year we redesigned this publication, producing a new version aimed at an older age group of 10-11 year olds. The aim of the Children’s Annual Review is to engage our younger supporters. Entitled ‘The Epic Book of Fairness’
this compact booklet provides children with an overview of fair trade, as well as introducing some of the farmers and handcraft makers supported by Shared Interest throughout the world. Following the themes of helping others and being equal, we have included activities that test the children’s knowledge of how fair trade works.
You can download the Appendix for Aim 2 using the links below:
You can view the full version of our Impact Report here.Back to Aim 2