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Ethical content gathering

By sharing their experiences and perspectives with us, producers help make our communications more powerful and effective by showing the impact and importance of our work. In return, we have a responsibility to tell their stories authentically and manage their contributions ethically across all types of content – words, photography and film.

At the core of this process is our ongoing contact with producers to explain the purpose and outcomes of our storytelling, which is an important part of achieving their informed consent.

Fiorella Anchiraico Montalvo (pictured left) began collecting moss eight years ago to earn an income to support her family. She said: “The main change I have seen in the community is that the children can now get the proper food that they need to be healthy and that the community as a whole has an additional source of income to cover the needs we have.” 

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Longitudinal Case Studies

Our longitudinal case studies, featured in this report, form a large part of our content gathering activity. This involves interviewing, photographing and filming people at all levels of the supply chain. The interviews are carried out by the Shared Interest team and we continue to commission in-country content gatherers to capture images and footage. This year, film and photography took place with the support of TradeAID basket weavers’ co-operative in Ghana, Inka Moss sphagnum moss collectors in Peru, KOAKAKA (Koperative y’abahinzi ba Kawa Karaba) coffee farmers in Rwanda and BOCU (Bukonzo Organic Farmers Co-operative Union) coffee farmers in Uganda. This content will be featured across our online channels and print publications such as QR.

You can read the full Longitudinal Case Studies here: 

Inka Moss


You can read the full Social Accounts document here.

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